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Public Relations
Created a video for a local Richmond, VA band to promote their music and upcoming shows
Coordinated with Richmond Magazine's journalist and photographer to highlight the dining program's chef, dietitian and staff.
Coordinated talent, shooting locations and script writing for three Campus Services orientation videos.
Assisted the Business Services team in creating projects that have received over 10 PRSA awards. Categories included Crisis Communications/Issue Management, Marketing Consumer Products/Services and Regional/Local Media Relations.
Wrote a press release, served as the spokesperson for VCU Business Services and organized media requests from Richmond BizSense, VCU News, The Commonwealth Times and more.
Provided creative direction, managed the talent, and wrote questions for employee interviews to increase the number of applicants and promote Virginia Premier as an Employer of Choice. These recruitment videos were shared on the company’s website and social media pages.