About
As a marketing and communications professional with 10 years experience, I specialize in developing compelling brand narratives and strategic initiatives that connect deeply with audiences. My proficiency in audience analysis and utilizing diverse media platforms ensures messages are unified and influential. Driven by keen attention to detail and a dynamic creative approach, I'm dedicated to finding innovative solutions that enhance brand visibility and achieve measurable business outcomes.
VCU
March 2020- Present
Responsible for writing, editing and proofreading all internal and external communications for the Business Services department using various multimedia platforms. As the media and public relations professional, I develop relationships with journalists and pitch press releases.
Communications Specialist
Managed, strategized and created content for three high-visibility brands across nine social media accounts (Facebook, Instagram, X), implementing targeted campaigns to increase the average engagement by 300%.
Secured over 12 PRSA awards, including three Awards of Excellence, enhancing the department’s credibility.
Developed persuasive copy for email campaigns using A/B testing and marketing trends, resulting in a 10% increase in open rates and a 5% increase in click-through rates.
Published over 10 press releases, securing media coverage in prominent publications and increasing brand visibility.
Created engaging copy for various marketing channels, including websites, social media, email campaigns and advertisements, to drive brand awareness and engagement.
Virginia Premier
September 2017- March 2020
As a member of the corporate communications team, I created and managed communication processes and policies. Under the public relations director, I assisted with media interviews for the C-Suite and coordinated the company's recruitment video.
Marketing Specialist
Scheduled, created and tracked content on four social media accounts that increased reach, on average, by 20% in one year
Wrote 20+ articles, blogs and marketing collateral tailored to various audiences to generate 10% more website traffic on average per month
Managed brand reputation via Meltwater and BrightLocal and responded to comments and messages in a timely and appropriate manner
Scripted and provided creative direction for company recruitment videos to increase applications that increased applications by over 50%
Researched, organized and executed marketing campaigns using direct mail, print collateral, email and social media to elevate brand presence in Virginia
LIXO
April 2017- August 2017
Supported the agency’s president to formulate and execute PR and social media strategy to increase client sales and brand awareness.
Communications and Brand Manager
Managed social media accounts for five clients using Hootsuite, scheduling, monitoring, and tracking four platforms, resulting in a 50% increase in engagement.
Led a team of five interns to execute re-brands, social media campaigns, and events, achieving a 300% increase in mentions in one month.
Created electronic press kits, pitched proposals, and wrote press releases for three clients, resulting in multiple media features and enhanced public profiles.
Education
Virginia Commonwealth University | Expected diploma, July 2025
M.S. in Mass Communications with a concentration in integrated communication
Member of Kappa Tau Alpha